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January, 2011
eBay Appoint Triad Retail Media
eBay have come to an agreement with Triad Retail Media to manage their online display advertising, with the aim of building sales and boosting online revenue. This new display advertising will be primarily rolled out to eBay.com and eBay Motors sites. Triad already manages the targeted online marketing campaigns for the likes of Ford Motors, Wal-Mart and Proctor and Gamble. … Read more
No Reserve and Zero Bids; eBay Misspelling Search
Over the coming weeks we’ll be offering Hints and Tips on getting more out of eBay Tools. The eBay Misspelling Search is one of the primary tools of Goofbay, allowing users to search for misspelled items listed on eBay. Every day, sellers list misspelled items which often go undiscovered on eBay. The eBay Misspelling search uncovers these bargains, returning the … Read more
eBay follow Groupon through Social Shopping
Signs of eBay looking to emulate the business model successfully employed by Goupon have been made evident in recent weeks. eBay have launched their Social Shopping facility with India providing the test bed for the new service. Ashish Shah, eBay India’s head of Social Commerce stated; “Social shopping builds on eBay’s USP of safe, easy deals and provides a local … Read more
eBay Completes Acquisition of Brands 4 Friends
eBay have completed the purchase of the online shopping club, Brands for Friends. The German website is certainly not regarded as a household name in the UK, but within its native Germany, it boasts over 3.5 million registered members. The purchase, thought to be in the region of $200 million will inevitably strengthen eBay’s position as an online fashion destination. … Read more
eBay Mobile Revenue Tops $2 Billion
eBay sales through mobile devices have tripled according to Clare Gilmartin, Vice President of eBay Europe; “It’s staggering to think that $2bn-worth of sales has been generated through a platform that didn’t exist a couple of years ago, and on a device that didn’t exist three years ago.” Britain and Germany have been among the fastest to take up the … Read more
January Sales could see little Respite for eBay Sellers
Sellers throughout the UK are currently experiencing buoyant sales for the January period with shopping group, Kelkoo predicting a 1.6% increase on sales from last year. It is expected that UK shoppers will spend £22.5bn in the January sales; however, it has been widely observed that this spate of shopping activity will dwindle over the coming months as consumer confidence … Read more
