eBay has rolled out a key update to its Fashion app for iOS devices within the UK; incorporating a new feature, “image swatch” technology allows shoppers to find fashion items on eBay UK that match the colour and pattern of images in photographs.
The technology was initially rolled out on the US version of the app last year, but the updated UK app is now live and this means that British shoppers can now use their mobile phone to snap a friend’s outfit, a piece of art, or an interesting pattern and find items which have a matching colour and pattern on eBay.
eBay is one of the UK’s biggest online marketplace for Fashion and top brands have taken to selling on the auction site, including the likes of French Connection, Dune and house of Fraser.
Melanie Smallwood, UK Head of Fashion has said, “The latest eBay Fashion app takes shopping one step further by allowing people to search for designer, branded and vintage merchandise at the moment of inspiration whenever and wherever they are.”
eBay believes that in the UK, an item is purchased every second on eBay via a mobile device, and Fashion is the most popular category for mobile shoppers. Its mobile apps are available in more than 190 Countries in eight languages, and have been downloaded over 78 million times globally.