Nissan Launches Official eBay Store Nissan have launched an official merchandise and accessories shop on eBay. Nissan are the second car manufacture to work with a e-commerce provider on an eBay marketplace; this following the success of BMW Direct.
Nissan Motors, GB afters ales product Manager Omobola Dada said that when the company decided to sell on eBay, it was conscious that the skills required to make it successful would have meant building a team within the business.
“Working with a partner offered a much faster route to market, an attractive commercial model and, most importantly, an understanding of our brand and how to protect it in such a dynamic, consumer driven environment.”
The move from Nissan is another signal that the automotive industry is pushing forward testing new platforms and innovating in areas that other industries that are yet to grasp.
The eBay route to market might come as a surprise but the ‘Motors’ category is one the Auction Giant’s biggest sources of revenue. eBay itself has also expanded its automotive offering by acquiring WHI Solutions, a provider of software and digital catalogue solutions for auto parts distributors and retailers. With Nissan and BMW moving in the direction of an eBay store, Ford have recently launched a new a tool that allows it’s US Franchises to show real time vehicle inventory through their own social media profiles.
eBay’s Clare Moore Bridger says , “it’s the most popular site for online car sales in the UK, largely due to motor enthusiasts and those renovating cars, searching for deals or spare parts. 2,800 sales are made via mobile every week.”