eBay’s PayPal could be on to something huge. PayPal recently teamed up with Comcast and Tivo so viewers can interact with their TV to buy products with just a few clicks.
Comcast said it was working with PayPal to “explore commerce and payments on various platforms,” including direct-through TV purchases, second-screen buying from mobiles and tablets, and TV ad coupons that can be credited to a viewer’s PayPal account.
“There’s been a lot of talk about interactive ‘tCommerce’ for a long time, but all signs point to an industry that’s finally on the verge of taking a real foothold in consumers’ lives,” said PayPal’s VP of emerging opportunities Scott Dunlap.
In 2011 a PayPal Survey was conducted and 49% of TV subscribers showed an interest into purchasing items that match the content on the TV. Around 30% of those people said they would use PayPal to make the purchases.
TV is just the latest sector that PayPal is tapping into; recently PayPal have launched a new site in the US and mobile app that allows you pay in the shop using your account that’s linked up to PayPal.
PayPal look set to grow significantly from this development into new technology.