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With so many badly listed products on eBay, we’ve taken time out to give our eBay sellers some tips on
making the most of your listings. Remember, though, as an eBay buyer the opposite applies to most of
these points, so use this information to identify potential bargains.
Good product titles are essential to the success of an eBay listing. Goofbay has for years enabled
users to seek out bargains based on poor spelling. Always preview your listing and check to see that
spelling is correct. In creating a title, put yourself in the position of the shopper sitting down to
find an item. These shoppers could base a search on brand, category, colour, size, key
features/identifiers. For example – ‘Ltd Edition 105 bhp Smart Brabus Car in Black’ Try to cram your
product title with all of these key features as its not just eBay where users will seek out your item;
its Google as well. In the product description, try to emphasise each of these points, as it should
enhance your listing in Google.
Think out of the box in your item descriptions. If you are selling an item, think of who is shopping
for it and what applications it could have. From a sales perspective, remember its the benefits which
people are looking for, not just the features.
Photography is key – people buy based on photographs. Few people are going to create award winning
photography from their own home, so instead, take the time to create clear shots of the item in
question. People shopping on eBay often have concerns about purchasing second hand goods, so on these
occasions, make sure to take photographs of any flaws as well as the selling points of the item. Put
yourself in the position of the buyer, identifying key decision making areas of the product. For
example, if you are selling a type of car which is renowned for rusting around the wheel arches and
yours doesn’t, show a photograph showing off this positive aspect. Remember the care taken in your
photography shows the care you have for your possessions.
Avoid writing titles entirely in upper case. Capitals should be used in moderation to highlight crucial
selling points of an item.
Although its risky, try to avoid putting reserve prices on items. Often these simply put off bidders.
Typically, try to start everything from as low a price as possible to draw early attention to the
listing and develop a list of watchers.
Avoid making your item listing look like a set of traffic lights. Again, multi colours are difficult to
read and make your listing look like on of these ‘instant money’ adverts.
Keep on top of emails! You tend to receive a lot of emails through eBay and replying promptly instills
trust as well as putting a bidder’s mind at rest. If you have a smart phone, download the eBay App to
keep on top of your listing’s progress.
Although after midnight might seem to be the only time you get the opportunity to list items, avoid this
entirely as less people will be around at the conclusion of your auction. Even if the compulsion is
there to get your listing complete, preview it, but don’t set it live until early evening when most
people have had their dinner and are settling down with their laptops.
The final point is obvious – offer a high level of customer service. A poor reputation on eBay will
leave your auctions stranded.
If you follow these simple rules, you should start to see a greater return in your eBay Selling. On the
Other hand, if you buy through eBay, you should also take heed of these points. The same points could
identify bargains, through poor photography which fails to inspire others to bid. Finally, if you’re
not already aware, you can quickly identify misspellings through our eBay Misspellings Tool.
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