One Easy Formula to Write Better eBay Product Descriptions

You’ve chosen a product to sell, taken some excellent photographs, now all you need to do is write a good product description into eBay. But how do you do it? How do you write better eBay product descriptions that are going to grab the buyer’s attention and compel them to make a bid?

There are hundreds of thousands of products for sale on eBay. If you’ve spent any time shopping there, you’ll know that some of the product descriptions really suck. Some sellers just write one liners or paste the sales information from the original product. This approach is fine for small items.

But if you want to attract bidders, you need a product description that sells your product. You need to write a better product description – one that grabs attention and doesn’t let go!

Use this Simple Formula to Write Better eBay Product Descriptions

There is a simple formula to write great product descriptions (also called ‘copy’ or ‘sales copy’). This is A.I.D.A.

Which stands for:

  • Attention
  • Interest
  • Desire
  • Action


Grab the buyers attention with the first sentence. Most people won’t read longer than this so you need to draw them in. Sometimes asking a question works well for example:

“Would this carriage clock look good on your mantle piece?”

In asking a question, you are starting a conversation in the buyer’s head. They want to keep reading because it feels like you’re inside their mind speaking to them (which you are!).


Once you have their attention, you start to talk more about the product to build their interest in what you’re selling. You could throw in an interesting fact:

“Over 75% of UK households own some form of carriage clock.” (I made this up, don’t use it for real)

You should also bring out the benefits of owning your product. E.g.

“Water resistant to 50m – great for when the grandkids come to visit.”

“Life time warranty – If it breaks, get it fixed for free.”


This is where you really hit home with some information that will make the buyer want to buy your product. You should be honest with your facts. Don’t make anything up but do explain to your reader why they NEED to put a bid in on your clock.

For example:

“This carriage clock retailed for £79.99 when new but I’m starting the bidding at £0.99 which is a ridiculous price. If you’re a fan of carriage clocks, you’ll know the true value of one of these timepieces.”


So far things are going great. But you need to seal the deal. Tell the buyer EXACTLY what they need to do to own this clock. Something along the lines of:

“Enter your best price or click BUY IT NOW to own this clock.”

Product Descriptions are Easy if you Use This Formula

This formula is actually a simple method developed by top Copywriter Neville Medhora (check out his blog here) .

I’ve used it countless times for writing better eBay product descriptions. It works and really adds value to what you’re selling.  I like my product descriptions to be a little informal and I want to make people smile if possible.

Using AIDA (Attention, Interest, Desire, Action) will help you to write a better description in minutes leading to bigger bids for you and happier customers.

Jim Miller

Jim has been buying and selling on eBay for over 15 years! He's sold (and bought) some weird stuff and still uses it to buy all kinds of deals. When he's not cruising online bargains, Jim likes to write and help others spot a bargain and make money.

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